YouTube Money Calculator
Estimate monthly and yearly YouTube ad revenue from independent benchmarks by niche. See the official revenue share, what RPM means, and what the estimate excludes. No sign-up needed.[1, 2, 6, 7]
Find Engaged views in YouTube Analytics. Include long-form views with and without ads; exclude Shorts.
Since 24 August 2026, YouTube’s public view count starts at the first frame. The previous metric is now called Engaged views. YouTube explains the change
We use Engaged views to compare with earlier view-based benchmarks. Publishers do not document a uniform counting method, so this remains a planning estimate.
Neutral benchmark: 8 to 12 minute videos with 30 to 50% viewed. Length and retention adjust the estimated ad opportunities. This is a Krinio planning model; YouTube publishes no official formula.
Estimated monthly ad revenue
Range: $500 to $1,600
Planning midpoint: $1,050
Estimated yearly ad revenue
Range: $6,000 to $19,200
Planning midpoint: $12,600
This estimate uses independent 2025/2026 ad-revenue benchmarks for long-form content and adjusts them for typical video length and average percentage viewed. It counts long-form Engaged views, including views without an ad. It excludes Shorts, YouTube Premium, memberships and Supers. YouTube does not publish fixed RPM rates.[2, 5, 6, 7]
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Estimated YouTube ad RPM by niche (2026)
The table estimates ad-only revenue per 1,000 long-form Engaged views. This is narrower than YouTube's official RPM metric, which also includes YouTube Premium, memberships and Supers. YouTube publishes no fixed niche rate card because ad inventory is largely auction-priced. The example shows estimated ad revenue at 100,000 views.[2, 5, 6, 7]
| Niche | Ad RPM[6, 7] | Example (100k Engaged views) |
|---|---|---|
| Finance & Investing | $5–$16 | $1,050 |
| Business & Make Money Online | $5–$12 | $850 |
| Tech & Software | $2–$12 | $700 |
| Education & How-To | $3–$14 | $850 |
| Health & Fitness | $2–$11 | $650 |
| Travel | $1.5–$5 | $325 |
| Beauty & Fashion | $1.5–$5 | $325 |
| Food & Cooking | $2–$5 | $350 |
| Lifestyle & Vlogs | $3–$5 | $400 |
| Gaming | $1–$7 | $400 |
| Entertainment | $2–$6 | $400 |
We apply these independent benchmarks to Engaged views, including views without an ad. Sources do not document a uniform counting method. The neutral model uses 8 to 12 minute videos with 30 to 50% viewed. Shorts use a separate model.[3, 6, 7]
How much does YouTube pay per 1,000 views?
YouTube does not pay a fixed amount per view. For ads on public long-form and live videos on the Watch Page, YouTube officially pays creators 55% of net ad revenue. Calling the remaining share a 45% YouTube cut is reasonable for this format, but it is not a universal YouTube rate and it is not 45% of gross advertiser spend.[1]
Shorts work differently. Creators keep 45% of the revenue allocated to them from the Shorts Creator Pool. YouTube's official RPM includes ads, YouTube Premium, memberships and Supers, after revenue share, divided by Engaged views. This calculator instead estimates ad revenue only.[1, 2, 3]
What the estimate includes
The calculator multiplies monthly long-form Engaged views by an independent ad-revenue benchmark for your niche and audience region. It then applies a planning adjustment for typical video length and average percentage viewed. It does not include Shorts, YouTube Premium, channel memberships, Supers, sponsorships, products or services.[6, 7]
YouTube does not publish an official average RPM by niche or an AVD-to-RPM formula. The adjustment estimates relative ad opportunities and is not an official YouTube rate.[2, 5]
How to increase your RPM
On monetized videos that are at least 8 minutes long, YouTube lets you enable mid-roll ad slots. A slot does not guarantee that an ad will run. YouTube says CPM changes with seasonality, viewer geography and the mix of available ad formats. Advertiser-friendly content and monetization eligibility also affect whether ads can appear.[2, 4]
YouTube earnings FAQ
Sources & methodology
Official YouTube and Google pages below define revenue shares, RPM, CPM, mid-roll eligibility and auction pricing. YouTube publishes no fixed RPM price list. The final two independent sources provide the indicative niche ranges used by this calculator.
- [1]YouTube (official): Partner earnings and revenue sharesOfficial or first-party source
- [2]YouTube (official): RPM, CPM and estimated ad revenueOfficial or first-party source
- [3]YouTube (official): Shorts ad-revenue sharingOfficial or first-party source
- [4]YouTube (official): Mid-roll ads on 8+ minute videosOfficial or first-party source
- [5]Google Ads (official): YouTube inventory and auction pricingOfficial or first-party source
- [6]OutlierKit: YouTube niche RPM benchmarks (2026)Independent benchmark source
- [7]Lenos: YouTube CPM and RPM benchmarks (2026)Independent benchmark source