YouTube Money Calculator
Estimate monthly and yearly YouTube ad revenue from independent benchmarks by niche. See the official revenue share, what RPM means, and what the estimate excludes. No sign-up needed.[1][2][6][7]
Total views across your channel in a typical month.
Estimated monthly ad revenue
$1,050
Range: $500 to $1,600
Estimated yearly ad revenue
$12,600
Range: $6,000 to $19,200
This estimate uses independent 2025/2026 ad-revenue benchmarks for long-form content and counts total views, including views without an ad. It excludes Shorts, YouTube Premium, memberships and Supers. YouTube does not publish fixed RPM rates.[2][5][6][7]
Ads are only part of the picture, one brand deal often beats a month of ad revenue. Try the sponsorship rate calculator.Could Krinio work for you?
Get funded before you create, not after
Ad revenue depends on attention after you publish. Krinio lets your audience support the work before you create it.
Krinio is a platform where your audience backs the specific content they want to see. You post an idea, fans support and vote on it, and you get paid up front, so you only make what people have already asked for. And as the platform grows, brands will discover your upcoming ideas and sponsor the ones their product fits, before a single frame is filmed.
Validate before you film
See real demand, and real money, behind an idea before you invest hours making it.
Get paid up front
Your audience funds the work in advance, instead of you hoping ads or memberships cover it later.
Brands find you before you film
As Krinio grows, sponsors browse upcoming ideas and pick the ones their product fits seamlessly, so a strong niche match can turn into a much bigger offer than a finished video.
Estimated YouTube ad RPM by niche (2026)
The table estimates ad-only revenue per 1,000 total long-form views. This is narrower than YouTube's official RPM metric, which also includes YouTube Premium, memberships and Supers. YouTube publishes no fixed niche rate card because ad inventory is largely auction-priced. The example shows estimated ad revenue at 100,000 views.[2][5][6][7]
| Niche | Ad RPM[6][7] | Example (100k views) |
|---|---|---|
| Finance & Investing | $5–$16 | $1,050 |
| Business & Make Money Online | $5–$12 | $850 |
| Tech & Software | $2–$12 | $700 |
| Education & How-To | $3–$14 | $850 |
| Health & Fitness | $2–$11 | $650 |
| Travel | $1.5–$5 | $325 |
| Beauty & Fashion | $1.5–$5 | $325 |
| Food & Cooking | $2–$5 | $350 |
| Lifestyle & Vlogs | $3–$5 | $400 |
| Gaming | $1–$7 | $400 |
| Entertainment | $2–$6 | $400 |
The ranges are independent benchmarks for long-form content with a Western or Tier-1 audience, not official YouTube rates or guarantees. They use total views, not only views where an ad appeared. Shorts use a separate revenue-sharing model.[3][6][7]
How much does YouTube pay per 1,000 views?
YouTube does not pay a fixed amount per view. For ads on public long-form and live videos on the Watch Page, YouTube officially pays creators 55% of net ad revenue. Calling the remaining share a 45% YouTube cut is reasonable for this format, but it is not a universal YouTube rate and it is not 45% of gross advertiser spend.[1]
Shorts work differently. Creators keep 45% of the revenue allocated to them from the Shorts Creator Pool. YouTube's official RPM includes ads, YouTube Premium, memberships and Supers, after revenue share, divided by all views. This calculator instead estimates ad revenue only.[1][2][3]
What the estimate includes
The calculator multiplies total monthly long-form views by an independent ad-revenue benchmark for your niche and audience region. It does not include Shorts, YouTube Premium, channel memberships, Supers, sponsorships, products or services.[6][7]
YouTube does not publish an official average RPM by niche. Check the estimate against your own YouTube Analytics by comparing estimated ad revenue with total video views for the same period.[2][5]
How to increase your RPM
On monetized videos that are at least 8 minutes long, YouTube lets you enable mid-roll ad slots. A slot does not guarantee that an ad will run. YouTube says CPM changes with seasonality, viewer geography and the mix of available ad formats. Advertiser-friendly content and monetization eligibility also affect whether ads can appear.[2][4]
YouTube earnings FAQ
Sources & methodology
Official YouTube and Google pages below define revenue shares, RPM, CPM, mid-roll eligibility and auction pricing. YouTube publishes no fixed RPM price list. The final two independent sources provide the indicative niche ranges used by this calculator.
- [1]YouTube (official): Partner earnings and revenue sharesOfficial or first-party source
- [2]YouTube (official): RPM, CPM and estimated ad revenueOfficial or first-party source
- [3]YouTube (official): Shorts ad-revenue sharingOfficial or first-party source
- [4]YouTube (official): Mid-roll ads on 8+ minute videosOfficial or first-party source
- [5]Google Ads (official): YouTube inventory and auction pricingOfficial or first-party source
- [6]OutlierKit: YouTube niche RPM benchmarks (2026)Independent benchmark source
- [7]Lenos: YouTube CPM and RPM benchmarks (2026)Independent benchmark source