YouTube Sponsorship Rate Calculator
Estimate a sponsored placement using published 2025/2026 benchmarks by niche, format and audience. Use the result to plan your quote. No sign-up needed.[1, 2]
Use Engaged views in YouTube Analytics, averaged over the first 30 days of comparable videos.
Since 24 August 2026, YouTube’s public view count starts at the first frame. The previous metric is now called Engaged views. YouTube explains the change
We use Engaged views to compare with earlier view-based benchmarks. Publishers do not document a uniform counting method, so this remains a planning estimate.
Before the sponsor signs
Pitch sponsors an idea your audience already backs
On Krinio you post the videos you plan to make next, and fans support and vote on the ideas they want to see. That demand is yours to use: mention it when you pitch a brand, while the Support fans send goes straight to you and helps cover production.
Pitch with a concrete idea
Bring the actual concept, niche, format and audience to the conversation.
Keep the integration natural
You decide how a product fits the story, because the idea and the final call stay with you.
Show real audience interest
Fan Support and votes show which ideas resonate, a signal you can share with a sponsor before they commit.
YouTube sponsorship rates by niche (2026)
Sponsorship pricing is set per 1,000 views (CPM). Your niche is the biggest factor: finance and B2B audiences convert into paying customers, so brands pay several times more per view than for entertainment. The example column shows a typical integrated mention on a video with 25,000 views.[1]
| Niche | Sponsorship CPM[1] | Example (25k Engaged views) |
|---|---|---|
| Finance & Investing | $40–$80 | $1,500 |
| Business & Make Money Online | $35–$70 | $1,313 |
| Tech & Software | $30–$60 | $1,125 |
| Education & How-To | $20–$40 | $750 |
| Health & Fitness | $25–$45 | $875 |
| Travel | $15–$30 | $563 |
| Beauty & Fashion | $18–$35 | $663 |
| Food & Cooking | $18–$30 | $600 |
| Lifestyle & Vlogs | $15–$30 | $563 |
| Gaming | $10–$25 | $438 |
| Entertainment | $10–$20 | $375 |
CPM = amount a brand pays per 1,000 views. Ranges compiled from the sources listed at the bottom of this page. Figures reflect Western/Tier-1 audiences.[1, 2]
How much should you charge for a YouTube sponsorship?
A common starting point is a sponsorship CPM multiplied by expected views. The calculator uses published niche ranges and planning adjustments for placement and audience.[1, 2]
Use Engaged views from comparable videos, then account for production work, brand fit and the rights requested. Real deals can fall outside the range.
Why niche matters more than subscriber count
SponsorRadar's 2026 benchmark table puts finance and business sponsorships at $40–$80 CPM and lifestyle at $15–$30 CPM, roughly 2.7 times as much per view at both ends of the ranges. Its data also identifies niche as the biggest CPM factor. Brands do not pay for reach alone; they pay for the right buyers watching. That is why a smaller personal-finance video can be worth more to a sponsor than a much larger entertainment video.[1]
Turn the estimate into a scoped quote
Use the range as a starting point. Define the placement, production work, revisions and delivery date. Price usage rights and exclusivity separately, then agree on the view metric and measurement window with the sponsor.
Sponsorship rate FAQ
Sources & methodology
These estimates are compiled from public 2025/2026 creator-economy benchmarks. They're ranges for orientation. Your results depend on engagement, niche, geography and negotiation.
- [1]SponsorRadar: YouTube Sponsorship Rates 2026Independent benchmark source
- [2]InfluenceFlow: YouTube Creator Sponsorship Rates 2025Independent benchmark source