YouTube Sponsorship Rate Calculator
Find out what to charge for a sponsored video, based on real 2025/2026 brand-deal benchmarks by niche, format and audience. No sign-up, no email required.[1, 2]
Estimated rate per sponsored video
$1,500
Fair range: $1,000 to $2,000
Estimates use published 2025/2026 CPM benchmarks and assume an engaged, brand-safe audience. Real offers vary with engagement, content quality and negotiation. Treat this as a floor to anchor your pricing, then negotiate upward.[1, 2]
A better way to match with sponsors
Let sponsors find the idea their product fits
Krinio shows brands the videos you plan to make next. Sponsors can discover concepts that match their product, target market and your audience, then start a conversation while the video is still being planned. That creates room for an integration that belongs in the content, with timing and terms agreed in the way that works for both sides.
Match around a concrete idea
Sponsors evaluate the actual concept, niche, format and audience.
Build a natural integration
Creator and sponsor shape the product's role together, so it earns its place in the story.
Show real audience interest
Fan support and votes reveal which ideas resonate, giving sponsors a stronger signal of audience-market fit before they commit.
YouTube sponsorship rates by niche (2026)
Sponsorship pricing is set per 1,000 views (CPM). Your niche is the biggest factor: finance and B2B audiences convert into paying customers, so brands pay several times more per view than for entertainment. The example column shows a typical integrated mention on a video with 25,000 views.[1]
| Niche | Sponsorship CPM[1] | Example (25k views) |
|---|---|---|
| Finance & Investing | $40–$80 | $1,500 |
| Business & Make Money Online | $35–$70 | $1,313 |
| Tech & Software | $30–$60 | $1,125 |
| Education & How-To | $20–$40 | $750 |
| Health & Fitness | $25–$45 | $875 |
| Travel | $15–$30 | $563 |
| Beauty & Fashion | $18–$35 | $663 |
| Food & Cooking | $18–$30 | $600 |
| Lifestyle & Vlogs | $15–$30 | $563 |
| Gaming | $10–$25 | $438 |
| Entertainment | $10–$20 | $375 |
CPM = amount a brand pays per 1,000 views. Ranges compiled from the sources listed at the bottom of this page. Figures reflect Western/Tier-1 audiences.[1, 2]
How much should you charge for a YouTube sponsorship?
The honest answer: your views, your niche and your audience set the price. The industry standard is to price per 1,000 views (CPM) and multiply by your average views.[1, 2]
A useful rule of thumb is $20–$50 CPM for most established creators, trending higher for finance, B2B and tech, and lower for gaming and entertainment. A dedicated video commands a 1.5–2x premium; a quick shout-out is worth 0.5–0.7x of an integrated mention.[1]
Start from the estimate above, then adjust up for strong engagement, a tight niche, or usage rights the brand wants to keep.[1]
Why niche matters more than subscriber count
SponsorRadar's 2026 benchmark table puts finance and business sponsorships at $40–$80 CPM and lifestyle at $15–$30 CPM, roughly 2.7 times as much per view at both ends of the ranges. Its data also identifies niche as the biggest CPM factor. Brands do not pay for reach alone; they pay for the right buyers watching. That is why a smaller personal-finance video can be worth more to a sponsor than a much larger entertainment video.[1]
How to use this rate as your floor
Send brands a rate before they ask for your budget. Anchor with the fair range above, quote a single number slightly above the midpoint, and let the deal settle from there. When a brand pushes back on price, bundle deliverables (video, community post, usage rights) and hold your core rate.[1]
Sponsorship rate FAQ
Sources & methodology
These estimates are compiled from public 2025/2026 creator-economy benchmarks. They're ranges for orientation. Your results depend on engagement, niche, geography and negotiation.
- [1]SponsorRadar: YouTube Sponsorship Rates 2026Independent benchmark source
- [2]InfluenceFlow: YouTube Creator Sponsorship Rates 2025Independent benchmark source